Jaudah concept is to create maximum comfort for Muslim women during prayer. In addition, style and beauty that have always been the major concern for women in this era became the starting point for the production of jaudah telekung with many colours and accessories but still keeping it simple.

Our vision is to help Muslim women experience calmness and confidence with Jaudah, and emphasis on the care of aurah during prayer. Therefore, we used jersey and japanese cotton material that are cooling and not see-through. We also gave more attention to the fine stitches on face and chin area besides the length of telekung. 

Jaudah just operated officially on March 2016.  The name Jaudah itself was taken from the Arabic word which means beautiful.